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Hello world (or how the “blacksmith’s mare” has waited long time for its web page)!

March 29th, 2009 • By: Ines Vrenko Peruško

Hello world! I guess it is true what an old Slovenian proverb says — that the blacksmith’s mare is always barefoot (an equivalent of the English saying that the cobbler’s children go barefoot). I would add to this, the mare often remains barefoot even after she helps others get their shoes:-). This is how the […]

Annual report – a necessary »uninvited guest« or a unique communication and sales tool?

March 29th, 2009 • By: Ines Vrenko Peruško

In large corporations (but more and more often also in medium and small companies) December and January are particularly hectic months. Not only because of concluding the previous year from an accounting and financial perspective or planning and budgeting process for the current year, but also due to launch of preparations for annual report. While some companies see it only as a fulfillment of formal legislation requirements (for public stock corporations in Slovenia, it is required by the Companies Act), others as a necessary “uninvited guest” because of rules by the parent company or the management, there are many who see it primarily as an excellent communication, marketing, and sales tool. In this article, we write about the most common problems companies encounter when preparing annual reports and give useful advice based on our experience.

When crisis knocks at the door, let’s communicate (differently)!

January 27th, 2009 • By: Ines Vrenko Peruško

(The article was published in shorter version in the PRnaKvadrat magazine, published by the Public Relations Society of Slovenia; No. 9 of March 5th 2009) Kljub deljenim mnenjem – medtem ko večina v novem ameriškem predsedniku vidi upanje, mu nekateri očitajo pomanjkanje ekonomskih in zunanjepolitičnih izkušenj – so si vsi enotni, da je s svojo […]

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